VTS enables Advertisers to pay for outcome, compensating their creative Agencies for the amount of time that viewers spend watching the commercial.

It’s the difference between paying based on agency time sheets versus viewer time sheets.

While some contend that Agencies will never be wiling to work this way, we

have found the opposite to be true. 

Good creative agencies have always argued that good work should be worth more than bad work.

VTS allows those Agencies to finally be paid based on the quality of their efforts. 

Viewer Time-Spent Compensation (VTS)

is a different way to think about how to

pay for the creation of advertising. 

It is based on the simple belief that

the worth of a commercial should be determined by an impartial observer.

The Viewer.

The logic behind VTS is as follows.

The greater the involvement on the part

of the viewer, the better the commercial works for the Advertiser.  The better the commercial works for the Advertiser, the more the Advertiser should be willing to pay those that created the commercial.

Currently, Advertisers pay for effort, compensating their creative Agencies

for the amount of time that they spend working on the commercial.