R E D    B A L L    T I G E RBeliefs.html
                 Branded Social Innovation  
A Strategy For Survival In A Time Of Changeshapeimage_3_link_0shapeimage_3_link_1

We believe that the added value tomorrow’s consumer is looking for is not so

much a monetary value from a company as it is a human value from a brand.

Branded Social Innovation is a way for marketers to build equity in their brand by

creating a sustainable, competitive advantage outside of product or price.

How do we help marketers achieve this?

By aligning the essence of their brand with service to society in such a way

as to deliver a positive ROI to both the brand and society.

As advertising alone is not enough anymore, Branded Social Innovation

offers brands the chance to share their human values, while at the same time,

eliciting positive change in society.