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            View Duration Compensation 

      Because The Worth Of A Commercial

   Should Affect The Cost Of A Commercial

View Duration Compensation is a performance-based

compensation model that allows advertisers to pay their agencies

based on how long viewers spend watching a commercial

rather than on how long the agency spent creating it.


Here’s the logic behind it.

The longer a commercial holds the viewers’ attention,

the better that commercial works for the advertiser.


The better a commercial works for an advertiser,

the more that commercial is worth to an advertiser.


The more a commercial is worth to an advertiser, 

the more they should be willing to pay the

agency that created it.

           

In other words,

View Duration Compensation monetizes time spent

in a way that allows the worth of a commercial to affect

the cost of a commercial.